Panthenol: Why It's in Everything (and Why That's Good)

Check any calming or repair product and panthenol is probably in it. There's a reason it's everywhere — and the reason is good.

Panthenol is provitamin B5. In the skin it converts to pantothenic acid, a component your barrier repair literally requires. Studies consistently show three effects: reduced water loss, reduced redness and irritation, and faster recovery of stressed skin — which is why it shows up in aftersun, tattoo aftercare and baby products alike.

It's also one of the best-tolerated ingredients in cosmetics — allergic reactions are close to unheard of. In a daily body milk it's the quiet difference between "moisturised" and "calm and moisturised".

Panthenol, daily: Butta Drop Body Milk.