How to Make Cheap Mascara Perform Like Luxury

Mascara secrets artists use on set — none of which require a £30 tube:

Warm it: roll the tube between your palms for 30 seconds. Warmer formula coats more evenly. Wiggle at the root: the volume impression comes from the lash base, not the tips. Two thin coats beat one thick one: let the first set for 60 seconds. The powder trick: a dust of translucent powder between coats grips the second coat — instant false-lash effect. Wipe the wand: excess product on the brush is what causes clumps, not the formula.

The dirty secret of the industry: application technique matters more than the price on the tube.

More secrets weekly in The Velura Journal.